What You Will Learn

How to map your customer journey, design effective sales funnels, and manage a sales pipeline that maximizes conversion.

Lead generation tactics, nurturing strategies, and pipeline optimization tools tailored to the Nigerian market. Whether you're B2B or B2C, get the clarity and structure to close more deals, faster.

Course Benefits

  • Create lead generation plans

  • Optimize funnel performance

  • Forecast and track sales

  • Move deals from prospect to close efficiently

Course curriculum

    1. Welcome to the Course

    2. Enrolment Details

    3. Let's Get Started!

    1. Lead Generation (Top of the Funnel)

    2. End of Lesson 1

    1. Lead Nurturing (Middle of the Funnel)

    2. End of Lesson 2

    1. Sales Conversion (Bottom of the Funnel)

    2. End of Lesson 3

    1. Sales Pipeline Management

    2. End of Lesson 4

    1. Analyzing and Optimizing the Sales Pipeline

    2. End of Lesson 4

About this course

  • Free
  • Video courses
  • Quizzes
  • Certificate

Instructor(s)

Leadership Strategist and Entrepreneurial Development Expert Bidemi Omofaiye

Bidemi Omofaiye is a certified business coach, leadership strategist, and entrepreneurial development expert with over a decade of experience supporting SMEs across Africa. He is the Founder of GrowthHub Network, where he helps entrepreneurs move from operational overwhelm to strategic clarity. Bidemi’s high-impact coaching blends systems thinking, sales psychology, and value-based leadership to drive scale and profitability. He has led 300+ workshops and mentored over 500 entrepreneurs, especially from underserved communities. A trusted advisor to organizations like the Tony Elumelu Foundation and Bank of Industry, Bidemi is also known for empowering the informal sector through his Street Smart Business Masterclass series.

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