What You Will Learn

What a target market is and why specificity matters. 

How to pinpoint and define your ideal customer. 

Tools and indicators that help you choose the right audience. 

Course Benefits

  • Understand your broader market

  • Identify your ideal customer

  • Improve your product-market fit

  • Strengthen your marketing strategy

Course curriculum

    1. Welcome to the Course

    2. Enrolment Details

    3. Let's Get Started!

    1. Understanding Your Target Market

    2. End of Lesson 1

    1. Pinpointing Your Target Audience

    2. End of Lesson 2

    1. Course Assessment

    2. Let's hear from you

    3. Congratulations!

About this course

  • Free
  • Video Lessons
  • Quizzes
  • Certificate

Meet the Course Facilitator

Business Advisory Consultant/Founder Princeyink Solution Resources Babatunde Karunwi

Karunwi Babatunde is a business advisory consultant, personal development coach, mentor, and entrepreneurship facilitator with nearly 20 years of experience in marketing, sales, business development, and human capacity building. He specializes in strategic planning, innovation leadership, performance improvement, and research analysis. An alumnus of the University of Lagos and FATE Foundation (AEP 35), Karunwi also holds a certificate in innovation management from the University of Leeds, UK, and is an associate member of the Chartered Institute of Leadership and Governance (CILG), USA. He is the founder of Princeyink Solution Resources and D’PSR International and currently serves as Programme Director at VotersAwareness.org.ng.

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