What You Will Learn

Key pre-launch marketing strategies to generate buzz. 

Additional tactics to strengthen visibility and drive early engagement. 

How to align your marketing with your product launch goals. 

Course Benefits

  • Identify and profile target audiences for effective pre-launch engagement

  • Apply research techniques to understand market trends and readiness.

  • Develop creative campaigns that generate anticipation and brand awareness

  • Utilize digital and offline channels to build momentum before launch

Course curriculum

    1. Welcome to the Course

    2. Enrolment Details

    3. Let's Get Started!

    1. Pre-Launch Marketing Strategies

    2. End of Lesson 1

    1. Other Strategies of Pre-Launch Marketing

    2. End of Lesson 2

    1. Course Assessment

    2. Let's hear from you

    3. Congratulations!

About this course

  • Free
  • Video Lessons
  • Quizzes
  • Certificate

Meet the Course Facilitator

Acting Group Strategy Lead at DDB Lagos x BBDO West Africa Tunde Obasa

Tunde Obasa is a seasoned strategist and Acting Group Strategy Lead at DDB Lagos x BBDO West Africa, where he delivers integrated marketing solutions across brand strategy, consumer experience, CRM, social, experiential, and research. With a career spanning retail, social enterprise, consulting, and advertising, he brings a holistic view of consumer behavior and market dynamics. From building retail experiences at Accessories2Die4 to driving social impact with Generation Enterprise and shaping strategies at Ogilvy Nigeria and Nitro 121, Tunde exemplifies adaptability and innovation. Guided by “divine discontent,” he creates consumer-first strategies that drive relevance, resonance, and measurable business growth.

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