What You Will Learn

Key considerations when selecting the right product packaging. 

Essential information that must appear on your product labels. 

How packaging influences customer perception and sales. 

Course Benefits

  • Identify factors when selecting packaging

  • Understand required information for labels

  • Strengthen your product’s shelf appeal

  • Strengthen your product’s shelf appeal

Course curriculum

    1. Welcome to the Course

    2. Enrolment Details

    3. Let's Get Started!

    1. Things to Consider in Selecting Your Product Packaging

    2. End of Lesson 1

    1. Key Information Required on Your Label

    2. End of Lesson 2

    1. Course Assessment

    2. Let's hear from you

    3. Congratulations!

About this course

  • Free
  • Video Lessons
  • Quizzes
  • Certificate

Instructor(s)

Marketing Communication Professional Eniola Mayowa

Eniola Mayowa is a seasoned marketing communication professional with 20+ years of experience across journalism, PR, brand management, and business advisory. She has delivered impactful results in banking, telecommunications, FMCG, hospitality, and aviation. A certified Scrum Master and ILO-certified facilitator, she champions agile project management and digital transformation. Eniola led communications for landmark projects, including the merger of IBTC Chartered and Standard Bank for Africa, and is recognized for her strong media relations locally and internationally. With expertise in corporate communications, brand strategy, and crisis management, she continues to shape the communication landscape through thought leadership, consulting, and capacity building.