Market Validation: Knowing If Your Product Will Sell
Test and validate your business idea before launch. Learn how to assess product potential, refine your offering, and achieve market fit.
What You Will Learn
Procedures to design both financial and non-financial reward systems that align with your business goals and motivate your workforce.
Practical tools for measuring the impact of recognition programs, understand the psychological importance of appreciation in the workplace, and discover how to create inclusive and culturally relevant reward strategies tailored to Nigerian MSMEs.
Course Benefits
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Craft fair and motivating recognition programs
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Align incentives with your business goals
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Improve employee satisfaction and retention
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Measure the impact of your reward system
Course curriculum
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Welcome to the Course
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Enrolment Details
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Let's Get Started!
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Introduction to Knowing if Your Product Can Sell
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End of Lesson 1
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Using Business Model Canvas
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End of Lesson 2
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Testing and Refining your Product Idea
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End of Lesson 3
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Common Mistakes to Avoid
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End of Lesson 4
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Course Assessment
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Let's hear from you
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Congratulations!
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About this course
- Workbook
- Video Lessons
- Quizzes
Meet the Course Facilitator
Strategic Business Consultant Eloho Iyamu
Eloho Iyamu is a strategic business leader and innovation coach with proven expertise in driving growth, innovation, and change across diverse industries. An MBA graduate of Lagos Business School and a trained innovation coach from Strategyzer, she has advised executives, launched successful products and programs, and built a strong reputation as a trusted advisor in strategy and innovation. She is also a certified Change Management Professional (PROSCI) with hands-on entrepreneurial experience, having founded and managed businesses.
Passionate about women’s economic empowerment, Eloho actively mentors women entrepreneurs and supports initiatives that promote gender equity. With a background in Geophysics from the University of Lagos and a track record of delivering tangible results, she brings valuable insight and leadership to organizations seeking transformation and sustainable growth.
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