Understanding Customer Segmentation and Implementation
Turn customer insights into profit by segmenting your market for maximum impact
What You Will Learn
Master the principles of customer segmentation, explore different segmentation types, and analyze customer preferences and behavior.
Learn a step-by-step process to implement segmentation strategies that improve targeting, messaging, and conversion rates.
Course Benefits
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Understand the concept and importance of customer segmentation in business strategy.
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Identify and apply the main types of segmentation: demographic, psychographic, geographic, and behavioral.
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Analyze customer preferences and behaviors to guide business decisions.
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Follow a structured approach to implementing segmentation within marketing and sales functions.
Course curriculum
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Welcome to the Course
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Enrolment Details
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Let's Get Started!
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Introduction to Customer Segmentation and Implementation
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End of Lesson 1
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Types of Customer Segmentation
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End of Lesson 2
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Understanding Customer Preferences and Behaviour
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End of Lesson 3
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Steps to Implementing Customer Segmentation
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End of Lesson 4
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Course Assessment
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Let's hear from you
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Congratulations!
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About this course
- Workbook
- Video Lessons
- Quizzes
Meet the Course Facilitator
Marketing Communication Professional Eniola Mayowa
Eniola Mayowa is a seasoned marketing communication professional with 20+ years of experience across journalism, PR, brand management, and business advisory. She has delivered impactful results in banking, telecommunications, FMCG, hospitality, and aviation. A certified Scrum Master and ILO-certified facilitator, she champions agile project management and digital transformation. Eniola led communications for landmark projects, including the merger of IBTC Chartered and Standard Bank for Africa, and is recognized for her strong media relations locally and internationally. With expertise in corporate communications, brand strategy, and crisis management, she continues to shape the communication landscape through thought leadership, consulting, and capacity building.
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