What You Will Learn

Identify unique differentiators that set your business apart, develop compelling brand strategies, and implement practical tactics to win customer loyalty.  

Learn how to position yourself as the go-to choice in your market, no matter the competition.

Course Benefits

  • Understand the challenges and opportunities within saturated markets.

  • Define and communicate a compelling unique selling proposition (USP).

  • Develop strategies to differentiate their brand across channels and touchpoints.

  • Create memorable customer experiences that foster loyalty and advocacy.

Course curriculum

    1. Welcome to the Course

    2. Enrolment Details

    3. Let's Get Started!

    1. Standing out in a Saturated Market

    2. End of Lesson 1

    1. Strategy to Differentiate Your Brand and Capture Attention

    2. End of Lesson 2

    1. Course Assessment

    2. Let's hear from you

    3. Congratulations!

About this course

  • Free
  • Video Lessons
  • Quizzes
  • Certificate

Instructor(s)

Marketing Communication Professional Eniola Mayowa

Eniola Mayowa is a seasoned marketing communication professional with 20+ years of experience across journalism, PR, brand management, and business advisory. She has delivered impactful results in banking, telecommunications, FMCG, hospitality, and aviation. A certified Scrum Master and ILO-certified facilitator, she champions agile project management and digital transformation. Eniola led communications for landmark projects, including the merger of IBTC Chartered and Standard Bank for Africa, and is recognized for her strong media relations locally and internationally. With expertise in corporate communications, brand strategy, and crisis management, she continues to shape the communication landscape through thought leadership, consulting, and capacity building.