What You Will Learn

How to clearly define and communicate your USP. 

Ways to list and highlight your product or service features. 

Practical strategies to promote your USP and attract customers. 

 

Course Benefits

  • Identify your product or service’s unique value

  • List features and benefits that differentiate you

  • Promote your USP effectively across channels

  • Strengthen brand positioning and competitiveness

Course curriculum

    1. Welcome to the Course

    2. Enrolment Details

    3. Let's Get Started!

    1. Identifying and Promoting Your Product or Service in a Unique Selling Proposition

    2. End of Lesson 1

    1. Listing Out Features of Your Product and Services

    2. End of Lesson 2

    1. Promoting Your Unique Selling Proposition or USP

    2. End of Lesson 3

    1. Course Assessment

    2. Let's hear from you

    3. Congratulations!

About this course

  • Free
  • Video Lessons
  • Certificate
  • Expert-led

Instructor(s)

CEO, Millenium Apartments Max Menkiti

Max Menkiti is a serial entrepreneur, a mentor, founder, and CEO of Millennium Apartments and Studios, Lekki, Lagos. He is an entrepreneur in the hospitality industry armed with extensive experience in bootstrap start-ups and operations in the UK and Nigeria. Max is a dedicated facilitator and mentor at FATE Foundation and served as a former president of the FATE Alumni Community.