What You Will Learn

Ways to identify your ideal customer profile, craft compelling marketing offers, and use digital and offline channels to generate leads.

Practical skills for building awareness, positioning your brand, and converting prospects into loyal customers.

Course Benefits

  • Explain what a business model is and why it is critical for business success.

  • Identify the key components of an effective business model.

  • Apply a structured step-by-step approach to designing a business model.

  • Evaluate and adapt a business model to changing market conditions.

Course curriculum

    1. Welcome to the Course

    2. Enrolment Details

    3. Let's Get Started!

    1. Introduction to Crafting Your Business Model

    2. End of Lesson 1

    1. Steps to Developing Your Business Model

    2. End of Lesson 2

    1. Course Assessment

    2. Let's hear from you

    3. Congratulations!

About this course

  • Free
  • Video Lessons
  • Quizzes
  • Certificate

Instructor(s)

Marketing Communication Professional Eniola Mayowa

Eniola Mayowa is a seasoned marketing communication professional with 20+ years of experience across journalism, PR, brand management, and business advisory. She has delivered impactful results in banking, telecommunications, FMCG, hospitality, and aviation. A certified Scrum Master and ILO-certified facilitator, she champions agile project management and digital transformation. Eniola led communications for landmark projects, including the merger of IBTC Chartered and Standard Bank for Africa, and is recognized for her strong media relations locally and internationally. With expertise in corporate communications, brand strategy, and crisis management, she continues to shape the communication landscape through thought leadership, consulting, and capacity building.